With over 11 years of experience in the home improvement industry, Felipe Ruelas has built his reputation on a simple belief: homeowners should never have to choose between quality and affordability. Specializing in windows, doors, siding, and roofing, he is passionate about helping families improve their homes with products and solutions that deliver lasting value.
Growing up in a family involved in real estate and construction, Felipe developed a deep appreciation for craftsmanship, integrity, and customer service. Today, he combines that foundation with modern technology and industry expertise to create customized solutions that fit each homeowner’s goals, style, and budget.
Felipe has completed extensive manufacturer training and has developed specialized knowledge in premium products such as Marvin fiberglass and wood windows and doors, as well as James Hardie fiber cement siding. His hands-on experience allows him to educate homeowners and recommend solutions based on performance, durability, energy efficiency, and long-term value.
As a husband and father of three daughters, Felipe understands the importance of making smart investments and treating every home as if it were his own. He takes pride in providing honest guidance, exceptional service, and high-quality products at a fair price—proving that homeowners can achieve outstanding results without overspending.
What Felipe appreciates most about Custom Exteriors is the company’s commitment to quality and the trust it has earned through referrals from satisfied customers. He believes every successful project is built on transparency, communication, and doing the job right the first time.
His favorite quote, “Speak softly and carry a big stick,” by Theodore Roosevelt, reflects his approach to both work and life.
Felipe’s advice to homeowners: Choose a contractor based on credibility, experience, and proven results. The right contractor will help you maximize both quality and value, ensuring your investment performs beautifully for years to come.
